B2B web copy that doesn’t sound copied

It’s never been harder to stand out in B2B software. Work with a copywriter and messaging strategist who knows how to make your value obvious to your best-fit customers.

Feedback from some of the best B2B software brands

  • "If you want someone who is going to get results, hit every deadline, and be extremely easy to work with, you should call Will now."

    Dave Gerhardt, Founder of Exit Five and Former Chief Brand Officer at Drift

  • “The copy and content strategy work Will has done has increased conversion rates on many of our pages, including our homepage, persona, and product pages. Hiring him was one of the best things we've done for CRO on our website in the past few years!”

    Kate Gregorio, Director of Digital Design at Toast POS

  • “Working with Will is fantastic. Period. Having someone who can tell your product story really well has a huge ROI.”

    Daniel J. Murphy, Former VP of Marketing at Privy

“OK…but how are you actually different?”

That’s the question customers are left with on 99% of websites in B2B software.

You know your product has advantages over competitors. But you’re not sure how to translate its value into copy that immediately clicks with your ideal customers.

I work closely with your team to do exactly that.

Through a combination of customer research, competitive analysis, and data-driven optimization, I create copy that drives more qualified conversions on your website’s most valuable pages. 

From homepages to product and persona pages, now you can get more from your website’s most valuable real estate — without taking up more of your team’s limited bandwidth.

Hey! I’m Will.

B2B brands typically hire me for one of two reasons:

  1. They know they have under-performing web pages that need to drive more conversions of the right kind of prospects.

  2. They’re launching something new—a feature, a product, or a strategic new web page—and they want to make sure the messaging and copy resonate from day one.

Click below to explore some examples of past projects.

Interested in working together? Let’s talk!

I’d love to know more about your project. Drop a few details and I’ll follow up within 24 hours.