Services

Comprehensive Copy Audits

Most web pages have opportunities for improvement hiding in plain sight — whether that means more leads, higher quality leads, or more sales.

But spotting those opportunities gets tricky when it’s your page. 

  • Maybe it’s a quick-and-dirty landing page you threw together just to get something live, but now you’re ready to take the next step. 

  • Maybe it’s the homepage you agonized over for months, and you know you’re too close to it.

  • Maybe it’s a key product page that just doesn’t seem to be connecting like you thought it would.

An experienced second set of eyes can make all the difference.

I’ll take the page off your hands, study every inch, and deliver an in-depth analysis covering every step you can take to improve the copy, messaging, and structure so you can start converting more of the right customers immediately.

You’ll walk away with a clear-cut roadmap for hitting the page’s goals without the guesswork.

Conversion Copywriting Projects

If you need copy written from scratch or want to optimize something you suspect could be bringing in more leads or sales, I’m available for larger projects as well.  

I don’t just “wordsmith” something that sounds nice, send you a Google doc, and walk away. Instead, here’s what I do:  

  • Learn everything possible about your customers, product, and market — I’m a bit fanatical (in a good way 😁) about this process because I believe customer discovery is one of the biggest keys to unlocking the copy that will instantly click with your best prospects.

  • Deliver copy that’s built to convert more customers, properly position what you’re selling, and serve as a trustworthy extension of the brand you're building.

  • Work with you (or your team) to properly measure the copy’s effectiveness—so you’ll have proof of ROI.

  • “Initially, we hired Will to audit our homepage. His perspective was so valuable that we hired him again and again to come alongside our marketing team and write copy for the “Marketable Moment” product launches that have been a key part of our growth. If you want someone who’s going to get results, hit every deadline, and be extremely easy to work with, you should call him now.”

    Dave Gerhardt, Former Chief Brand Officer at Drift.com

  • "The copy and content strategy work Will's done for us has increased conversion rates on many of our pages, including our homepage (6% improvement) and persona and product pages (5-10% improvements). Hiring him was one of the best things we've done for CRO on our website in the past few years!”

    Kate Gregorio, Director of Digital Design at Toast

  • “Working with Will is fantastic. Period. He does such a great job at digging into the why and how on anything he's writing about. Having someone who can tell your product story really well has a huge ROI because it usually takes executives and other employees a long time to figure it out on their own (and their time is money)."

    Daniel J. Murphy, Former VP of Marketing at Privy.com

Interested in working together? Let’s talk!

Whether you’re interested in an audit, copywriting project, or just have a question, fill out the form to get in touch. I’ll follow up within 24 hours.