Copy Breakdown: Descript’s Underlord Product Page

Last week, Descript launched a new product page with some of my favorite copy I’ve seen recently.

It’s for their cheekily named new product Underlord — an AI editing assistant for video and podcast content.

As a copywriter, it was a delight to go through. There are a lot of great lessons you can take from it to apply to your own copy.

I broke them all down in the video below. (Which I made using Descript, of course.)